Julie has worked in partnership with clients across industry sectors in their pursuit of innovation and business transformation efforts by designing and reimagining digital projects to improve B2B and customer facing services. A design leader with deep experience in improving and redefining B2B, consumer and citizen experience including financial services, manufacturing, government and education sectors.

Leveraging her expertise in Service Design, Consumer and Market Segmentation as well as Marketing with a strong focus on contextual research ( to help uncover tacit knowledge), business ethnography (identifying human factors that directly affect your service delivery and business processes), experiential marketing (creating meaningful experiences and engaging touchpoints) and seeding trials (to increase the uptake of your services with precision), her approach is efficient and cost effective.

She has a proven track record in generating insights, designing and marketing service experiences.