Julie Cook . Design Anthropologist
Julie focuses on guiding projects and initiatives through the lens of design excellence with broad experience in strategic design, service design, and brand strategy. She has built in-house digital capabilities along side lecturing undergraduate students in CX, UX and Service Design in higher education.
Julie has worked in partnership with clients across industry sectors in their pursuit of innovation and business transformation efforts by designing and reimagining digital projects to improve B2B and customer facing services. A design leader with deep experience in improving and redefining B2B, consumer and citizen experience including financial services, manufacturing, government and education sectors.
Leveraging her expertise in Service Design, Consumer and Market Segmentation as well as Marketing with a strong focus on contextual research ( to help uncover tacit knowledge), business ethnography (identifying human factors that directly affect your service delivery and business processes), experiential marketing (creating meaningful experiences and engaging touchpoints) and seeding trials (to increase the uptake of your services with precision), her approach is efficient and cost effective.
She has a proven track record in generating insights, designing and marketing service experiences.
MIT Sloan School of Management
Executive Education . 2018
Certified Product Owner
Scrum Alliance . 2017
IBM Enterprise Design Thinking Practitioner
IBM Certified . 2015
Master of Design Anthropology
Swinburne University . 2011 - 2012
Postgraduate Diploma Communication Design
Swinburne University . 2009 - 2010