Strategic Design
Using a wide range of strategic tools and methods to help organizations take advantage of untapped opportunities in the market, including research, ideation, market strategy and technology planning.
Customer Experience Design
Combining human-centered design with data science, to understand both what customers do, and why they do it.
Service Design
Working at the intersection of design, technology, and strategy to create the product, service, and brand experiences by addressing every aspect of design and implementation—from branding to interaction design, from architecture to digital technology, from business strategy to data science.
Expertise
Julie focuses on guiding projects and initiatives through the lens of design excellence with broad experience in strategic design, service design, and brand strategy. She focuses on contextual research (to help uncover tacit knowledge), business ethnography (identifying human factors that directly affect your service experience, delivery and business processes), experiential marketing (creating meaningful experiences and engaging touchpoints) and seeding trials (to increase the uptake of your services with precision)