The rebranding process captured the essence of the repositioning with the new brandmark, visual style and tagline ‘education for aspiring minds’. Representing a bridge between technical and university education, the multiple pathways theme was a resounding success with students and faculty alike. Extensive research confirmed it resonated equally effectively with the international and multicultural community.
The new brand was implemented across a wide range of information and marketing collateral, including the Southbank Institute of Technology’s website and new campus signage.The project was supported by the development of a comprehensive identity style guide and new photographic library, ensuring consistent ongoing brand management by the Institute’s marketing department.
I was responsible for managing the creative process and service design. Worked as part of a multidisciplinary team and reported directly to the Marketing Manager. Managed project deliverables to meet strict deadlines including the creation of storyboards for TV Commercials and marketing collateral to launch the new branding for Southbank Institute of Technology. Direct liaison contact with 2 external Agencies involved in the rebranding of Southbank T.A.F.E. to South Bank Institute of Technology.
Responsible for content creation of 32 different course information documents. Edited and reviewed over 340 documents prior to go live as part of the rebranding program. Successfully facilitated workshops to ascertain user experience prior to delivery of marketing collateral to involved faculties.
Contributions to the Project
I joined the marketing team to engage with stakeholders and assist with the implementation of the brand across a wide range of collateral, becoming an integral part of the marketing team.