Intelligent Service Design

National Launch of Dash8 Aircrafts for Qantas Link

QantasLink

Marketing Specialist · National Launch of QantasLink Q400 Aircrafts

QantasLink is a full-service regional airline that supports Qantas’ domestic network by developing ‘feeder’ markets that connect regional business and leisure travellers with major cities. A wholly-owned subsidiary of Qantas Airways and Australia’s largest regional airline, QantasLink operates around 1900 flights each week to 54 metropolitan and regional destinations across Australia and, as of July this year, its first international destination in Papua New Guinea’s Port Moresby. QantasLink comprises three separate regional airline entities – Airlink, Eastern Australia Airlines and Sunstate Airlines.

The Dash8 Q400 aircrafts were introduced in 2003, providing much needed new services in regional Australia. You can view how the fleet has grown in recent years on their website.

QantasLink

Contributions to the Project

Part of a team of 5 responsible for the launch of the Q400 aircrafts for Qantas Link. The national launch included 23 destinations across Australia. I was responsible for event management, design and delivery of marketing collateral and supervision of temporary staff assigned to the project.

Creation of Marketing Collateral:
Copywriting:
Customer Research:
Communication Design:
Database Marketing:
Event Organisation:
Information Management:
Stakeholder Engagement:
Team Supervision:

5 Team Members

23 Locations

Service Launch