SUMMARY
12 years hands-on experience as an Art Director and Communication Consultant responsible for developing strategic marketing campaigns across multiple media platforms (web, print, direct marketing and Television). Well versed in identifying and providing client training and education. Strong Facilitator with a successful track-record in implementing user-research insights and facilitating ideation in co-design projects.
Involved in a number of high profile rebranding projects as a Service Designer and Art Director, responsible for research, design and implementation of key marketing and branding solutions with the following companies: – New Caledonia Tourism, Novotel, Goundrey Wines, QANTAS Link, Xerox Business Centre, National Fleet Network, VIC Roads and Southbank Institute of Technology (formerly Southbank T.A.F.E). Coordinated multiple projects on tight deadlines. Maintained budget and project billing. Oversaw press runs and photo shoots. Actively involved in generating new business.
Experienced working in administrative and customer focused environments, at Federal and State Government level, including Environment Australia (ACT), Department of Emergency Services (QLD) and Queensland Fire and
Rescue Services.
Sessional Lecturer | Swinburne University of Technology
January 2011 – Present
Currently teaching first year students about Methods of Investigation in Bachelor of Communication Design.
Art Director and Studio Manager | Dornau Communication Group
March 2008 – March 2010
Art Director / Studio Manager in Melbourne. Responsible for Design Research, Service Design, briefing and general management of staff and projects.
Art Director | Camros Design
October 2001 – November 2007 (6 years 2 months)
Freelance Business
Strategic Communication Consultant | Southbank Institute of Technology
August 2007 – October 2007
Responsible for managing creative processes and marketing communications: Brochures, ads, direct mail, newsletters and comlpex publications. Direct Liaison contact with external Design Agencies involved in the rebranding of Southbank T.A.F.E. Managed project deliverables to meet strict deadlines including the creation of a new TV Commercial and other marketing mediums to lauch the new branding for Southbank Institute of Technology.
Senior Communication Designer | Xerox Business Centre
April 2006 – July 2007
Developed and produced all internal and external creative projects, marketing communications materials, signage, advertising and promotional items. Augmented and enhanced a previously unmanaged Sister brand of XBC, Xtream Communications, into a recognizable industry player.
Co-led XBC’s creative and strategic rebranding. Established and maintained the conceptual and stylistic direction of Xerox Busines Centre brand. Art Directed professional in-studio and on-location photography. Directed the establishment of brand guidelines for internal and external customers. Designed, developed and delivered websites for both Xerox Business Centre and Xtream Communications.
Marketing Officer | Hetech
2004 – 2005
Information Architect | Department of Emergency Services
2002 – 2004
Web Designer | Freelance
1999 – 2001